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Julio Pedroza is Head of Integrated Production and Director of Operations at Plural, a production studio within Publicis Groupe. He leads creative production across live action, photography, social, digital, print, OOH, and broadcast, present from the first brief through final delivery across every channel and format. Over the past decade he has led campaigns for Amazon, Verizon, Walmart, Bath & Body Works, BMW, Porsche, Coca-Cola, OREO, and AutoZone.
He built Plural's integrated production model from the ground up, designing the team structure, operational frameworks, and production systems that support high-volume campaign delivery across multiple disciplines and markets. He manages P&L, resource allocation, and delivery across all active client programs, and oversees production operations supporting multi-million dollar annual revenue.
He maintains a network of 185+ specialist creatives, directors, photographers, editors, VFX artists, motion designers, retouchers, and developers, assembled project by project based on what the work requires.
He has executive produced live action campaigns for Walmart, led global integrated production for Amazon's Climate Pledge initiative delivering 250+ assets in under two months, and built a dedicated satellite production lab for Verizon that ran as a real-time content engine across two years and 1,350+ deliverables. He has built working partnerships with production companies including Hungry Man, O Positive, and 1stAveMachine, and has integrated AI-supported workflows across editorial, localization, and visual dubbing into active production pipelines.
Beyond operations, Julio shapes creative direction across all content formats: visual language, messaging, and storytelling across broadcast, social, digital, print, design, animation, and live action. He integrates AI-supported tools where they genuinely improve output, not as a shortcut, but as a way to give teams more room to focus on the work that matters.
His reputation is for building environments where good people can do their best work at scale.