Innovation: AI Transcreation

I led the development and implementation of PLURAL’s AI-enabled visual dubbing practice, bringing together advanced technology and creative direction to deliver broadcast-grade transcreations at scale.

Through partnerships with Flawless and Deep Editor, I established a workflow that preserves original performances while adapting lip-sync and dialogue into any language. This approach maintains emotional intent, cadence, and tone and creates natural, believable results without the need for reshoots or extended production timelines.

By integrating this process into PLURAL’s editorial, audio, and finishing pipelines we created a fully unified solution for multilingual content. This positioned the studio as a one-stop hub for global adaptation, giving clients a faster and more efficient way to extend the reach of their campaigns across markets and platforms.