Innovation: AI Transcreation

Julio led the development and implementation of PLURAL’s AI-enabled visual dubbing (VUB) practice, combining advanced technology with creative direction to deliver broadcast-grade transcreations at scale.

Through strategic partnerships with Flawless and Deep Editor, he established a workflow that preserves original performances while adapting lip-sync and dialogue into any language. This approach maintains emotional intent, cadence, and tone, creating high-believability results without costly reshoots or extended timelines.

By integrating AI into PLURAL’s editorial, audio, and finishing pipelines, Julio positioned the studio as a one-stop hub for multilingual content optimization, offering clients a faster, more efficient way to extend the reach of their campaigns across markets and platforms.