Digital & Social: Amazon's Climate Pledge

I led the integrated production for Amazon’s Climate Pledge campaign, one of the company’s key global initiatives. In less than two months, I assembled and guided a multidisciplinary team to deliver more than 250 assets across digital, social, print, OOH, and DOOH.

Budgets, timelines, and cross-team coordination were managed closely to ensure creative consistency and technical precision across every format. The work spanned animations, static assets, retouching, and large-scale environmental placements, all aligned under one cohesive visual system.

The campaign amplified Amazon’s commitment to reaching net-zero carbon by 2040 and demonstrated the impact of fast, large-scale production supported by clear leadership and unified creative direction.

Reel and Ink Highlights

• Team assembly and leadership
• Budget and timeline oversight
• Animation and design direction
• Retouching and development
• Multi-channel delivery