Integrated Production: Organic Social Autozone

For AutoZone’s social channels, I lead an ongoing production partnership that spans both organic social and paid social content. Working closely with the creative team, I lead social and post-production efforts to deliver content that feels native to the platform while staying true to the brand.

On the organic side, the focus is on always-on social content. We build around real moments, in-store stories, product use, seasonal needs, and cultural relevance. I help shape the formats, workflows, and production approach, keeping things flexible so content can move quickly from idea to execution. The goal is consistency, speed, and relevance without overproducing.

In parallel, I led the Real People Stories work for paid social. While designed to feel UGC-driven and authentic, this content required more structure, coordination, and scale. I worked with creatives and led the social and post teams to source talent, guide storytelling, and deliver a high volume of short-form assets optimized for paid distribution.

Together, these efforts allow AutoZone to show up on social with content that feels real, useful, and platform-native, whether organic or paid, while maintaining a steady, reliable production engine that continues to evolve.

Reel and Ink Highlights

• Organic Social Production
• Paid Social UGC Production
• Always On Content Systems
• Creative and Social Team Leadership
• Editorial and Post Production
• Platform Native Optimization