Integrated Production: Best For A Good Reason

I designed and built a satellite production lab to support Verizon’s Best for Good Reason campaign. The lab operated as a real-time content engine and produced more than 113 spots annually and over 1,350 assets across social, digital, and broadcast platforms.

Yearly budgets, team assembly, and full pipeline oversight were part of my responsibility. For two consecutive years, I led live action shoots across the United States and managed crews in multiple cities. The centralized lab model ensured consistent creative output and operational efficiency across all markets.

The initiative demonstrated my ability to design scalable production infrastructure and lead long-term workflows that support high-volume, multi-channel content while maintaining creative clarity and brand consistency.

Reel and Ink Highlights
• Studio design and build
• Yearly budget oversight
• Team assembly and leadership
• Live action production across the United States
• Social and broadcast deliverables
• End-to-end pipeline management