Integrated Production: Best For A Good Reason

Julio designed and built a satellite production lab to support Verizon’s Best for Good Reason campaign, operating as a real-time newsroom to handle a multi-year stream of deliverables. The lab produced more than 113 spots annually and over 1,350 assets across social, digital, and broadcast platforms.

Julio set and managed yearly budgets, assembled and scaled a dedicated team, and oversaw the full production pipeline from live action through final delivery. For more than two years, he led live-action shoots across the United States, assembling and managing crews in multiple cities while ensuring continuity of quality and efficiency through the centralized lab model.

The initiative demonstrated his ability to design infrastructure, lead long-term workflows, and deliver high-volume content at scale while maintaining creative and operational alignment.

Reel & Ink Highlights:
Studio Design & Build
Yearly Budget Oversight
Team Assembly & Leadership
Live Action Production Across U.S.
Social & Broadcast Deliverables
Full Production Pipeline Management