Digital: Oreo’s Blockbuster

I led a multidisciplinary team for Oreo’s Blockbuster campaign, delivering retouching, packaging design, graphic elements, and social content for one of the brand’s most nostalgic and culturally playful initiatives. I assembled and managed the team, guiding every stage of production and ensuring that the campaign maintained a cohesive visual identity across all deliverables.

We transformed the last remaining Blockbuster store, recreated billboards, and developed highly detailed 3D packaging renders that connected the campaign’s storytelling across platforms. I oversaw budget, timeline, and creative execution to keep all assets aligned and ready for social, digital, and print placements.

This project demonstrates my ability to unify design, production, and visual development into a seamless workflow that supports culturally driven brand storytelling.

Reel and Ink Highlights

• Team assembly and leadership
• Budget and timeline oversight
• Retouching and compositing
• Packaging and graphic design
• Social content production
• Multi-channel delivery