Innovation: Gen Ai Powell’s “Adapted by Anyone"

I led production for Powell’s “Adapted by Anyone” campaign, a creative idea that reframed reading as an act of filmmaking by positioning every reader as the director, the casting agent, and the storyteller.

A multidisciplinary team of designers, animators, developers, and artists worked under my guidance to bring the concept to life. We integrated AI to generate cinematic campaign videos and built an interactive platform that allowed users to select a book, personalize the experience, and instantly render a custom video crediting them as part of the film. The system was optimized for downloads and social sharing.

The campaign aligned creative vision with technical execution and created an engaging experience that brought literature and filmmaking together in an unexpected way.

Reel and Ink Highlights
• Team assembly and leadership
• AI-driven campaign development
• Interactive platform design and build
• Real-time personalization and rendering
• Multi-channel content delivery