Innovation: Gen Ai Powell’s “Adapted by Anyone"

Julio led the production of Powell’s “Adapted by Anyone” campaign, a creative initiative that reframed reading as an act of filmmaking — where every reader becomes the director, the casting agent, and the storyteller.

He assembled and guided a multidisciplinary team to bring the campaign to life, overseeing every stage of execution while ensuring the project remained on budget and on schedule. Under his leadership, the team integrated AI to generate cinematic campaign videos and designed a complex interactive platform from the ground up. The site allowed users to select a book, personalize the experience by adding their name, and instantly render a custom video crediting them as part of the film. Optimized for downloads and social sharing, the system merged creativity and technology to extend reach and engagement across platforms.

This campaign reflects Julio’s ability to align creative vision with operational discipline, managing talent, technology, and resources to deliver innovative, large-scale work that connects with audiences in new ways.

Reel & Ink Highlights:
Team Assembly & Leadership
Budget & Timeline Oversight
AI-Driven Campaign Development
Interactive Platform Design & Build
Real-Time Personalization & Rendering
Multi-Channel Delivery