Live Action: TUMS Superbowl

I oversaw the live action production for a social and online video campaign with TUMS that was created to run during the Super Bowl season, one of the most competitive and high-visibility advertising windows of the year.

I assembled and led the production team, directed all stages of the shoot, and kept the project on budget and on schedule despite fast-turnaround requirements. The spot was designed specifically for social platforms, capturing the energy and cultural momentum of the Super Bowl while staying true to the TUMS brand.

This project required tight coordination, quick decision making, and a clear creative approach that translated the brand’s tone into short-form content built for rapid engagement.

Reel and Ink Highlights

• Team assembly and leadership
• Budget and timeline oversight
• Live action production
• Shoot management
• Multi-platform delivery