Digital & Social: Vote Like a Madre

I oversaw production for the Vote Like a Madre campaign, developing the central hub website and social deliverables designed to mobilize Latina voters to prioritize climate change in the midterm elections.

A multidisciplinary team of developers, designers, and animators collaborated with me to build a responsive and accessible site with custom animations that elevated the campaign’s storytelling. The project stayed on budget and on schedule, and all assets were unified under one creative direction.

The campaign engaged high-profile participants including Jennifer Lopez, Eva Longoria, America Ferrera, Jessica Alba, Rosario Dawson, and Lin-Manuel Miranda. I ensured that all creative output was optimized for digital, social, and broadcast distribution.

Reel and Ink Highlights
• Team assembly and leadership
• Website and platform development
• Social and digital deliverables
• Animation and design direction
• Multi-channel delivery