Live Action - Walmart HA Cultural

I led production for Walmart’s HA Cultura campaign in collaboration with Bright Black directors Ivan Landau and Austin Rhodes, with Landia supporting production in Los Angeles.

My role included director search, treatment development, shoot logistics, and budget management. I brought the directors, post-production, VFX, and animation teams together early to establish the creative language and align on camera movement, transitions, and visual design. This ensured that every department worked from the same foundation before we stepped onto set.

Walmart later requested an additional photography shoot to support its recipe platform. The images were approved in the first round of review, which was a milestone for Walmart productions and reflected the clarity of the integrated approach.

The campaign resulted in two visually distinct hero spots and a suite of supporting assets that connected live action, photography, VFX, and digital extensions into one cohesive creative system.

Reel and Ink Highlights
• Director search and creative development
• Live action production and crew leadership
• Integrated post and VFX supervision
• Photography production for digital extensions
• Multi-spot campaign delivery